Indoor Play

Imagination Avenue Phoenix

Where is it at?

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Imagination Avenue
10614 N. 32nd Street
Phoenix
AZ
85028
Tel: 602.765.3192

Directions

Imagination can run wild at 10614 N 32nd Street, Phoenix, 85028. If you come off the 51 in Phoenix, they are located on the NW corner of 32nd street and Shea Blvd.

Where are we going today?

Somebody call for a doctor? They need you! Quick!  Imagination Avenue is a brilliant, vibrant and colorful center that kids can really let their imaginations run away with them.

They have created a real child-sized town featuring very fun and realistic shops and houses to really explore.  There are nine play houses in total, including a brilliant fire station with two fire trucks they can ride around in, a bakery where they can play shop and "smell" all the freshly baked goods to serve to customers, a beautiful blue and white hospital where they can take care of each other and a house they can make their own.  

The town is beautifully thought through and decorated with everything kids could need to really "go to town" with their imagination and creative side (see what we did!?)

In addition to the town, there is a jungle gym great for playing and staying active, and a puzzle and coloring room to test their minds and encourage self expression.

There is also a special section for those under two years of age and a great range of birthday party ideas - of which they are very flexible and do their best to work with you on creating the perfect event. 

You can see they have gone to great lengths to ensure a happy, healthy, fun and most importantly safe environment for every child. 

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How much does it cost?

  • Adults Free
  • Children$9.00 (ages 1 - 10)
  • Free Under: 1
LAST UPDATED 2014

When can we go?

Monday - Thursday 9am to 5pm, Friday 9 - 7:00, Saturday 9:00am to 3:00pm

Open all year

Teachers corner

Early development and social skills are very important for a child, and Imagination Avenue is designed to provide a suitable and safe environment for early childhood development. The town is designed especially for them, so their creativity and imagination can really excel during their time there and develop skills to take them through their childhood. .

I'm Hungry!

You are more than welcome to bring your own food, but there are delicious snacks such as paninis and salads, as well as drinks available to purchase should you wish, as well as a seated area to eat. .

Healthy Eating!

Organic snacks are available to purchase. .

Any Top Tips?

Make sure you bring your most fun and colorful socks to show off because you will have to take your shoes off before your play time begins!.

Doing our bit

Imagination Avenue have donated over $4,000 to local charities! That's incredible!..

Need a little extra help?

There is a disabled toilet available in the building. .

Baby Facilities

There is a gated off area for children under 1 year of age, as well as a baby changing room and toddler seats. .

Can I get one of those?

Melissa and Doug toys can be found at their retail store - which one will you pick!? .

What people are saying?

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    This place is great; Ideal for any kid from under 1yr, to at least 5-6yr's... Very affordale, and a good pre-nap spot for the lil ones. New owner's are awesome, and seem to be doing A LOT of improvements. Keep up the great work, and thanks for the hospitality each time we go... :)

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    We held a play date there this week and it was wonderful! There is a bit of remodeling happening in the cafe area but they kept the noise down there was no mess. The play area is clean and newly remodeled (new ownership) within the last year. It looks great and all the kids had a ton of fun!

    Thanks Tim!

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    This place is a great indoor imaginative town full of all the toys for the kids. We take our 16 month old granddaughter here regularly and she just goes and goes. The new owner has really CLEANED up the place and added better kid friendly menu items. The owner is a certified teacher from NAU in early childhood development. This place is so clean and indoors with a bounce house and child size town. A new program for preschool is starting in November and with the certified teacher in place the kids are bound to be ready for kindergarten. We...Read More

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    Great idea, but short on space. Centers are lacking adequate toys. Most look second hand. It could be a lot nicer for the price. $9 is pretty high for low quality. Thank goodness for a groupon!

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    I love this place. Its set up for kids of all ages, they have an great little area in the middle for babies/toddlers, but the whole place is awesome. They can play for hours, dress up, firehouse, coloring, even a little jungle gym and more. Oh, and they have wifi, so you can even get some work done while your child plays. Perfect menu for the kids too when they get hungry. Its an amazing place.

Submit a review

by A Google User

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This place is a great indoor imaginative town full of all the toys for the kids. We take our 16 month old granddaughter here regularly and she just goes and goes. The new owner has really CLEANED up the place and added better kid friendly menu items. The owner is a certified teacher from NAU in early childhood development. This place is so clean and indoors with a bounce house and child size town. A new program for preschool is starting in November and with the certified teacher in place the kids are bound to be ready for kindergarten. We will definately enroll our granddaughter and plan her next birthday party at Imagination Avenue.

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